Apple products have, for several years now, followed similar patterns in their launch. First, the great white hope calls a press conference, an announcement that is followed by the press hype machine going into overdrive and the tech forums around the web going absolutely mad. Steve Jobs would then make a suitably charismatic ‘Stevenote’ presentation, and the Apple share prices would skyrocket. Cue Jesus-like levels of adoration.
It’s 2012. Steve Jobs has unfortunately passed away, the press are getting cautious and Apple must rely entirely on quality to sell the iPad 3. Can it get the job done with the hype machine barely stuttering through? Keep reading, and we’ll tell you.
Rather unsurprisingly, one of the most impressive aspects of the new iPad is the visuals. Apple have always relied on a sense of undeniable style to sell their products (Jobs was a master manipulator of consumer desire), so it’s hardly shocking that the latest gadget off their production line is so damn pretty. As well as looking the part in a physical sense (the original iPad design itself remains undeniably stunning), it’s the display that is truly the looker. Whether you’re cruising YouTube videos or reading the daily papers, there’s nothing in the iPad 3 that doesn’t look outrageously beautiful.
Part of the reason for the all-round glamour of the graphics is the processing power that can be found in the iPad 3’s engine room. Whilst previous models have undoubtedly been strong, the new processor in operation here – one that goes by the name of the A5X – is a bit of a beast, offering up quad-core processors that work well in tangent with the iOS 5.1 system (the same that can be found in the most recent iPhone) to ensure that the tablet effortlessly deals with even the most graphic-heavy games.
With the speed and visuals undoubtedly working overtime, then, what are the downsides to Apple’s new gadget? Firstly, there’s no denying that whilst it looks lovely, it’s definitely a bit chunkier than the previous model. If you were to be presented with the iPad 2 and the iPad 3, the chances are you’d pick out the former as being the latest model. Obviously they both look great, but there’s definitely more bulk to the latter. Alright, it’s kind of fussy, but Apple rely extensively on aesthetics for their praise, so it’s right that it can be used to criticize them, too.
Secondly – and this one really is quite irritating – there’s still a lack of removable storage. Essentially, whichever model you end up with will be the one that you are stuck with, essentially removing the smaller capacity tablets from the considerations of those who are planning to download and store a decent amount of movies or games online.
The iPad 3 is, essentially, a great piece of gear that will continue to be popular with the Apple devotees around the world. Whilst it might have it’s flaws (as most Apple products do), it’s still the market leader. Whether that’s by default or not is an entirely different matter.
So what do you think?
Is the new iPad something Steve Jobs would be proud of? Or is it just a cheap upgrade?
Let us know in the comments
About The Author
Charlotte Daniels is a freelance tech fanatic and freelance writer working in association with FactoryFast Online Shopping.