05 Nov 2012
Posted by Dsmith 
Marketing for any company is important, and in world where the internet is a part of most people’s everyday lives, social media marketing and professional social content marketing is becoming increasingly important.
As more people use the internet, social networking sites have become the key for individuals and communities creating and sharing information. Social media marketing uses technology to build relationships, drive business and to attract new customers.
If you aren’t using social media for your business or you are not hiring a social media management company you could be missing out. Social media can raise the profile of your company and can get the digital world talking about your products or services. It will allow you to engage in discussions with customers so you can hear first hand what they think about your business. The feedback you get on social media sites is there for your company to make improvements on your products or services. You will also find out what people like about your company.
Social media can help your company, so continue reading for the different types and how to use them.
Twitter is a social site that is designed to let people share short messages with each other. Once you have activated a Twitter account you have to write “tweet” short messages to those following you. People will follow you depending on how often you tweet and what you tweet about. Twitter is useful because people can find you and you can follow, tweet and retweet customers, clients and business partners. Be careful not to tweet everything about what you are selling as this will put your followers off and they will unfollow you.
Facebook
There are two main ways to market your company of Facebook: through pages and through groups. Groups on Facebook focus on bringing together people who share the same interests, and pages allow users to interact around brand. Once you have created your Facebook profile keep it up to date and encourage customers to comment and engage with your conversations. A way to encourage people to take part on your page is to run competitions. Ask questions and tell your ‘friends’ and those that ‘like’ your page that they may win a prize by answering via Facebook.
Facebook and Twitter are the most popular social networking sites used by business. However, don’t forget about Linkedin because it is also a powerful tool. Many people use Linkedin to search for jobs, but it can help businesses too. Create a page for yourself and encourage your staff to set themselves up and state their role within your company. Linkedin ranks high in Google so with more of your employees with a page your company will be be found easier.
Linkedin is good also because those that ask to connect with you usually do so because they want to engage with you in business. When people contact you on Facebook and Twitter you don’t usually know what it’s for, but with Linkedin it’s probably because they want to do business with you.
To summarise, social media marketing is great for business. It encourages people to interact with you and gets your name and brand out there. Don’t be afraid to engage in social media and make sure you listen to what your customers and clients are saying about your brand.
23 Comments
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Businesses are nowadays going to next level in order to market themselves using social media. It’s the concept of Social commerce which allows user to practice E-commercing using Social media. One of the article that I found online discusses about Social commerce. have a look and share your view.
http://voices.yahoo.com/social-commerce-11273410.html?cat=3
Great post. I love industry posts that discuss more psychological aspects, so I loved reading about the two types of disinhibition.
really social media help the brand to reach a height !!
Nice Article !!
Social Media rocks now a days people became habitual to use at least 2 to 3 hour any social network in a day, it is also useful for your business also ..
I feel happy by reading these blog
Very interesting! Thanks for post.
Social media is playing a vital role in our business ..
Social media networks have been very helpful to us internet marketers. They increase our marketing strat options. Also, they make it easier for us to reach to probable clients all over the world. This article just makes perfect sense.
Very Useful information , this is both good reading for, have quite a few good key points, and I learn some new stuff from it too, thanks for sharing your information.
It’s really appreciated information about social media as I want and also this post shows how to interact with social media sites for business.
Fabulous post! I really enjoyed that!!!
The use of social media network today is vital for businesses. Since almost everyone is using the internet to get information and stays connected, companies find it necessary to stay visible online.
Thanks for the post..Social Media can bring in tonnes of visitors for sure 🙂
Thank you, social media has indeed become very important. Of the platforms you mentioned I personally use Twitter the most with Facebook coming in at close second. With the recent changes in FB policy concerning reach and post promotion, I don’t know how this will change things. I already know of some smaller businesses who consider leaving FB because they are not willing to pay for reaching all their fans.
Hi,
Well i think social media is the main thing which every business either it may be online or offline needs to be promoted via social media marketing. And i believe it can get fast and short term benefits.
thanks
ok. very good, thank you very much. seemed very helpful at all
Social media usage is increasing day by day as it is new trend yet market and very helpful to drive more and more traffic towards your site and get a new reputation of your business via using of social media as this is very important and getting new heights day by day
great post 🙂
The idea behind this article is excellent, and for me the first item is the real gem here: most of the people spend their entire lives only consuming what is created by others, and creating nothing themselves–or never sharing what they create, which is better than not creating at all, though not the best they could do.
To be frank, quite common artilce, with common tips, but it is nice always to see how people manage to work with these social marketing tools.
Anyway thanks for sharing this with us.
Kind Regards
Hi Dsmith
The usage of social networking system these days is essential for your business. Because just about everyone is definitely the web to visit as well as remains linked, businesses think it is essential to remain noticeable on the internet.
I think the best way to boost your online business is to use Social Media, Social Media marketing is the key to achieve your goal, I think all of internet users are well fimiliar with social networks, so you can drag them from social networks to your website.