Marketing for any company is important, and in world where the internet is a part of most people’s everyday lives, social media marketing and professional social content marketing is becoming increasingly important.
As more people use the internet, social networking sites have become the key for individuals and communities creating and sharing information. Social media marketing uses technology to build relationships, drive business and to attract new customers.
If you aren’t using social media for your business or you are not hiring a social media management company you could be missing out. Social media can raise the profile of your company and can get the digital world talking about your products or services. It will allow you to engage in discussions with customers so you can hear first hand what they think about your business. The feedback you get on social media sites is there for your company to make improvements on your products or services. You will also find out what people like about your company.
Social media can help your company, so continue reading for the different types and how to use them.
Twitter is a social site that is designed to let people share short messages with each other. Once you have activated a Twitter account you have to write “tweet” short messages to those following you. People will follow you depending on how often you tweet and what you tweet about. Twitter is useful because people can find you and you can follow, tweet and retweet customers, clients and business partners. Be careful not to tweet everything about what you are selling as this will put your followers off and they will unfollow you.
There are two main ways to market your company of Facebook: through pages and through groups. Groups on Facebook focus on bringing together people who share the same interests, and pages allow users to interact around brand. Once you have created your Facebook profile keep it up to date and encourage customers to comment and engage with your conversations. A way to encourage people to take part on your page is to run competitions. Ask questions and tell your ‘friends’ and those that ‘like’ your page that they may win a prize by answering via Facebook.
Facebook and Twitter are the most popular social networking sites used by business. However, don’t forget about Linkedin because it is also a powerful tool. Many people use Linkedin to search for jobs, but it can help businesses too. Create a page for yourself and encourage your staff to set themselves up and state their role within your company. Linkedin ranks high in Google so with more of your employees with a page your company will be be found easier.
Linkedin is good also because those that ask to connect with you usually do so because they want to engage with you in business. When people contact you on Facebook and Twitter you don’t usually know what it’s for, but with Linkedin it’s probably because they want to do business with you.
To summarise, social media marketing is great for business. It encourages people to interact with you and gets your name and brand out there. Don’t be afraid to engage in social media and make sure you listen to what your customers and clients are saying about your brand.