The Google Panda left many webmasters surprised. While we may not actually understand all the factors that Google has to consider before each update, we are sure that Google is trying to deliver quality and satisfactory results to users. It takes knowing the basics of Google Ranking procedures to retain and improve the ranking of your website despite whatever changes are going on in the Google Ranking Algorithm. This is what I call making Google to love your blog! How do you do this?
Produce Unique Quality Content
In internet business, you can’t see the person you are marketing, you don’t know what (s)he looks like and you can’t tell when (s)he starts to disapprove what you are saying. Many of us think that using unique quality content is only to the interest of Google and other search bots, but that is not true. Unique quality content is your weapon; what you will use to convince and make a sale. Produce unique quality content and everybody will be your friend; Google and web surfers alike.
Optimize Your Website URL
Your website URL must be structured with the keyword you are targeting and with other words relevant to what you are offering in the site. For instance, if your website is built on blogging tips, the truth is that bloggintips.com will rank higher in the search engines than stevenpapas.com, for the keyword “blogging tips”. Although this method is not the absolute way to rank higher for a particular keyword, the right domain name helps you climb up the rankings. However, it is also advised that you narrow your site or blog down and target a specific area in blogging tips, like blog traffic tips or SEO tips, etc.
The frequency with which you make posts to your website or blog matters a lot. Google is always looking for fresh content and the latest tip in any niche. The category of content you should focus on includes text, audio and video tips targeted to your niche market. You can decide to write one post everyday or 2 to 3 times a week. If you can’t write daily, at least write regularly.
Optimize Your Articles
Make sure that you include the keywords you are targeting in all the articles posted on your blog or website. The keyword should be in the article title and it should also appear in the article body as well as in the last paragraph. It’s important to have titles which are a keyword phrase people type in Google. For example, no one is going to search for “6 things I hate about blogging” or “Why Hitler would fail as a blogger”. However, the phrase “monetize my blog using Adsense” is more likely to be search in Google and your post will be the first to appear in the results.
Social Media Marketing And Effective Backlinks
Quality backlinks is the most substantial factor which Google bots respect. This is the key to getting massive authority with Google. Write unique, keyword targeted posts and offer them to quality blogs as guest posts along with the proper backlinks inside. However, submitting an article in hundreds of article directories with the purpose of gathering backlings, is not the right way to promote your blog in the eyes of Google. That’s why we say that article marketing is dead. Of course we mean the article marketing which is done exclusively through directorie. And that’s true. Cheap promotion methods give cheap results – if none.
From the experience I acquired from my website where I give software reviews and coupons, I see that quality backlinking combined with the right niche, is highly appreciated and awarded by the search engines. The result is to get the right visitors to your blog. After all, not any traffic is the right traffic, right?
Also, make your social presence strong. As Matt Cutts from Google says, sites like Facebook and Twitter, can influence the rankings of blogs. Also, include social bookmarking plug-ins in your blog so that readers can easily share your contents with fellow readers and bloggers.
Have A Page To Review Top Products, People And Companies
If you look around you will understand that there are certain products, personalities and even companies that people like to hear about in your niche; what they are doing and what they may be up to. Pay special attention to product launches. If you have a good readership community this could make you a few hundred bucks or even thousands when the review is monetized.
Have News And Events Page
Any post on news and events always gets the attention of people and even the attention of Google bots. We all want to know the current event in that niche!
Use A Functional Website
Your website must be pleasant to view, navigate easily and should be easy to load. Google wants an effective and functional result and your site is far from meeting these criteria if it has a disgusting view and takes way much time to load.
There is no way you can wake up one day and see your site at #1 of Google. It is always the cumulative result of a consistent effort. You therefore have to continue posting unique quality contents, share and build backlinks and your success is assured with Google.