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How Powerful Is Baidu In Comparison To Google?

12 Comments
 21 Aug 2012   Posted by jemlarson


What Is Baidu?

First, let’s see what Baidu is. Baidu is a Chinese web Services Company started in Beijing in January 2000. Baidu, literally ‘hundreds of times’ represents the persistent search for the ideal.

Baidu Search Engine
What it does
Its service repertoire comprises a Chinese language search engine for websites, audio files and images; 57 community services, including an online encyclopedia and a discussion forum searchable on keywords. It was the first company in China to offer WAP and PDA based mobile search.

The Growth

In 2007, it became the first Chinese company included in NASDAQ’s 100 index. In 2011, Alexa Internet rankings put it in 6th place. Of the more than 4 million search queries in China, Baidu’s share was over 55%. Baidu’s share in Chinese internet search revenue for 2011 Q2 was a whopping 76%.

Baidu Vs Google

Google is the king of web search the world over, except in China. Google comes in at a distant second to the no.1 Chinese search engine, Baidu. Realizing that it would be difficult to catch up with Baidu, Google China decided to stop censoring search results. This earned them a few pats on the back as upholders of free speech; but Google.cn search results still vary from Google.com in content. This was clearly more of a business decision. It is till hazy whether Google will leave China, with officials claiming that even if it happens, Google will not be affected.

But the fact remains that China is the world’s most populous state with millions of internet users; figures that simply cannot be ignored.

Similar to Google, Baidu earns its revenue through online advertising which comes from a number of small businesses rather than few big corporates. When Google threatened to leave China after the server hacking incident, it was a boost for Baidu; they would be able to bag Google’s market share too.

Alexa tells us that nearly all visitors to Baidu.com are Chinese, with majority being females in the 25-34 age groups. The statistics also say that many of these females have children and are not very highly educated. Google visitors, on the other hand are older, lesser number had kids, and were more educated.

In a country where censorship and secrecy is the norm, Baidu has been accused of violating ethics and tilting search results in favor of higher paying clients. In the turbulent Chinese economy, its future therefore is not going to be a bed of roses.

So, though Google has probably been beaten in China, it is still the world’s favorite to-go place for search. It’s a $183 billion company to Baidu’s $19.1 billion (market capitalization). Google has links to 727,036 sites to Baidu’s 58,665.

It is too early to say if Baidu will better Google anywhere out of China, because it is, after all a Chinese search engine. Eventually Google’s internationalized business model is more likely to prevail over Baidu’s localized one.



12 Comments

samedayessay
8 years ago

(Reply)



An unusual review! He greatly expanded my horizons!

cursor system
8 years ago

(Reply)



You can compare Baidu to Google. Even if Google loose China to Baidu, it is globally recognition than Baidu. Lets look at Google market capitalization($183 billion) to Baisu ($19.1 billion). The different is clear.

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8 years ago

(Reply)



Baidu , I dont have any idea about it but after reading your post , it tempts me to know in depth about it , thanks for the share

Fardeen
8 years ago

(Reply)



Google is the king of search engines.Baidu may be a top search engine in china but overall Google is the best.

Nishadha
8 years ago

(Reply)



I don’t think Baidu is looking for global domination as Google is doing. They might, but at the moment their focus is on dominating the Chinese search market. And at the moment they are winning hands down.

Bhushan
8 years ago

(Reply)



Baidu is good search engine specially for CHINA but Google is best Search engine then other at this time.Google has very big area,data and market.

Tmcards
8 years ago

(Reply)



Baidu is used in China but Google is the only popular and successful web search engine used in the world.

Emma@Wedding Planners Goa
8 years ago

(Reply)



Baidu is only used in China but Google is used in all countries excluding only China now.

e4drive
8 years ago

(Reply)



interesting post. It would be great if you can provide more details about it. Thanks you
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Bonnie Smith
8 years ago

(Reply)



Hey Jemlarson,
Thanks for your post. As for the biggest Chinese search engine, Baidu is wonderful. Through baidu is not strong than Google, it is perfect for Chinese. We can not say which is best.Because the Chinese have a great difference from Western culture.Moreover, China has the most amount of people in the world, which makes baidu develops far away.

Truely
Bonnie

Steve@Outsourcing Companies
8 years ago

(Reply)



Baidu is not powerful than Google, in China only Baidu is prefer than Google. But Google has global preference and It has too much database than Baidu and other search engines. So please don’t compare Google with Baidu.

plywood63
8 years ago

(Reply)



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