iPhone app development is a lucrative business. This is mainly because the iTunes Store provides a lot of opportunities to developers for earning maximum profits. However, all apps are not equally successful on these stores and there are plenty of other things that developers need to do, beyond just submitting an app, for ensuring that it actually becomes a profitable venture. Let us take a look at how iPhone app developers can turn their apps into Cash Cows (a profit making venture) by going through the given pointers.
This is the first and foremost step which an iPhone app developer must take before developing an app. He or she must carry out an in-depth research regarding his/her target audience such as what are their demographics, what kind of apps do they prefer, how they will use the app and similar details. These facts will help the developer get a basic idea about how to approach the app and develop it on that line.
Once you have zeroed-in on your target audience, you must craft an innovative idea for the app. This is because there are already millions of apps on the App Store and even the iOS guidelines instruct developers to avoid duplication and develop unique apps. For instance, there are already a number of Calorie counter apps on the App Store. Therefore, if you want to develop a health/fitness app, you must think beyond counting calories.
The best way you can do this is by sharing your idea with close friends and family members and see what they think of it. This will help you fine tune the idea and you’ll get a brilliant app concept in the end.
The App Store is an advanced online platform to buy iPad apps. The apps on the App Store are all placed under a number of categories such as Books, entertainment, sports among others. This is because many users like to browse the apps through the categories and check out the best apps in these categories.
So, if you know who your target audiences are (step no. 1) and what kind of categories they are likely to target; you can develop an app for that category to sell your app to the maximum number of users.
Alternatively, you target some of the most popular categories like Music, Productivity or Utility. The apps under these categories are forever in demand and have a huge user base, which automatically increases the profit margin for you.
There is no place for faulty apps on the App Store or in the users’ iPad devices; if your app is not devoid of bugs, then it might not get approved in the first place on the App Store. Additionally, you must make sure that your app does not crash when the users, use it on their device.
Look at it this way, if your app is perfect then not only the users will use it on their device, but also give positive reviews on the App Store and recommend your app to others. This will naturally increase the potential customers for your apps and generate maximum sales.
Simply developing and submitting an app on the iTunes Store is no longer sufficient. This is because there are hundreds of apps that are developed and submitted on the iTunes Store on a daily basis. Therefore, if you want your app to be noticed by the users, you have to go that extra mile.
What you can do is start promoting the app weeks, even months before its release in ways which you find suitable. For instance, develop a dedicated website for the app, promote it at developer conferences and hackathons, release a “how to video” of the app or give the app for review. This will increase the app’s visibility and significantly help improve its ranking on the App Store, thereby increasing the sales.
These were some of the ways in which you can turn your apps into cash cows and rake in maximum profits from them.
Michel Paul is an iPhone app developer with MyFirstiPhoneApp.com – A Division of MyFirstMobileApp.com. He has experience in both iOS and Android platforms and has worked on a number of app development projects. He also writes for various guest-blogs.