Writing a blog is brilliant to boost traffic into your websites and get a variety of potential customers to return to your website again and again. Many businesses like to fill their blog with interesting information surrounding their company, their products or things they believe will be of interest to their target audience.
Whatever a business chooses to write about, it’s important to make sure that blog content is of a high standard. Blog content which is of low quality is unlikely to be read by many people, meaning that the chances of it boosting traffic or influencing customers is pretty low.
This article presents some tips for writing brilliant blog content.
Blog content should always be useful for those expected to read it. A short biography about your company CEO might make interesting reading, for whom is it useful?
Bloggers are better off spending their time creating content which customers can use to solve problems, like guides for how to get the best out of a certain product or alternative uses for some of the goods they sell.
Useful content is more likely to be shared by readers using various tools such as email or social media channels.
This, in turn, will make it more likely to attract significant amounts of traffic and possibly even go viral.
Most of the online content that goes viral does so because it triggers human emotion. It’s either hilarious, shocking, cringeworthy, dramatic or provocative.
Can you honestly describe your blog using any of these words?
Those that can are likely to get far more success from it. A bit of personality in your writing can go a long way to stirring some of these feelings amongst your readers.
From a business point of view, great content will show evidence of providing ROI . There has to be a valid reason for composing and sharing it. Creating content surrounding the latest news from your industry will help position your brand as an industry thought leader and give your business a position of authority with their industry.
This could, in turn, help customers remember, trust and respect your brand once they are further down the buying cycle. That is a return on investment, albeit at a much later date.
Posting a funny video of a man getting hit by a football might bring in traffic, but it is unlikely to encourage users to explore your brand any further.
It could take a while to build up a decent following but a popular blog is likely to eventually be a useful investment of time. By bearing these points in mind, bloggers are far more likely to post content that will actually benefit their business.