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Find us on Facebook
With over 900 million users – and rapidly approaching the 1 billion mark – Facebook is the prime destination for business to customer (B2C) social media engagement. With the largest population of potential customers in one place, cloud service providers can use Facebook to simply and easily engage with a diverse range of customer and/or client segments instantaneously. While this is great news for just about every cloud computing service provider, there is also the reality that there are massive amounts of cloud computing companies trying to engage with customers on Facebook.
Engaging Customers on Facebook
This is where many cloud service providers go wrong. Some simply believe that merely blasting out Facebook messages about their company will attract followers. While a large number of Facebook “likes” looks good on paper, it’s more important that a cloud company attracts the right users.
In the case of the cloud computing industry, ideal Facebook fans will include IT professionals, tech business entrepreneurs, as well as Web developers, tech journalists and engineers – basically anyone that can be turned into an influencer. Influencers are people that are knowledgeable about your product or industry, and eagerly rave about your services to friends and colleagues throughout Facebook.
One great example of this is from the infrastructure-as-a-service provider, Rackspace. Widely known for their fanatical customer service, they not only go out of their way for their customers, but their social outreach campaigns are effective because they know their customer segment so well. On regular basis they submit questions on Facebook on topics ranging from cloud computing trends to specific questions on Rackspace services. This allows them to create relevant and compelling content – blogs, video, and company/industry news – on a regular basis.
Three Elements of Social Media
It’s important to remember that while Facebook is an important aspect of your social media outreach strategy; it doesn’t work the same for everyone. Each cloud computing company has very specific needs, which translates to very specific customers. But with the crowded space that is the cloud computing industry, the thing that sets you apart is the thing that will help you influence the massive Facebook community.