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Imagine your daily newspaper without headlines! Now imagine a print advertisement and magazine without a headline! Does this make any sense to you? The same is applicable for your audience as well, when it comes to your social media profiles. If you wish to attract maximum gaze, it’s time you put some stress in finding the best possible headline for social networks and blogs.
Headlines are the most crucial, yet overlooked part of social media strategies. According to Web marketing experts, it’s the first impression that you make on your target audience that compels them to visit or leave your site. Without a compelling headline, you may not be able to attract as many potential readers as you would have expected to. In order to boost the impact, you need to focus on your ability to write a compelling headline! In order to achieve desired results, you need not be a pro-writer. It’s just about the way you can create curiosity and see what works best for you! Here are 5 ways to do that:
1. Test Different Options
The first step is to write a couple of headlines and put them on test. Write about things that might attract your audience and see if it gears up the visitors, likes and shares on your page. Analyze the usefulness and impact of both the headlines on the basis of your preferences. Tweet or post both the headlines at a gap of one hour or so. Now compare the data and see which one worked best among your audience. This should be your first strategy to find out what attracts your audience and what doesn’t.
2. Use Words That Trigger Interest – Why, What, When, and How
Often it has been observed that headlines with these trigger words work better than the ones that are framed otherwise. This is because the question format always attracts the curiosity of people to know the answer to the subsequent questions. In fact, these trigger words are widely used in writing to captivate audience. Try and frame your headlines around these trigger words and see the impact it will have on the total reach and shares on your social networks.
3. Create Captivating Headlines With Adjectives
Here is a simple thumb rule to create a captivating headline. Use adjectives to describe what you want to share, instead of verbs and nouns. When it comes to writing headlines, adjectives play a vital role as they attract more attention of readers and easily get clicked. Some interesting adjectives that always work include: secret, smart, easy, effortless, incredible and free .
However, you should be careful while using adjectives to describe the topic of interest. Do not get subjective and avoid making claims like “The leading ……” or “The number one ……” etc. These kinds of claims do seem tempting in the first place, but it will negatively affect your credibility if the post fails to match your claims.
4. Controversy is The Key
Are you ready to take a stand on a big issue? Do you find it interesting to vocalize your opinion? If yes, then this can benefit you a lot in regards to grabbing attention of people on your social networks and blogs. Vocalizing your opinion can actually have a great impact on your audience. It will effectively attract readers and increase click through rates. If you can write a headline that is against the practice of a company or manufacturer, you are likely to get incredible CTRs on your post. If you can find out a way of doing things that other might find it hard to believe, get yourself ready! Nothing else than a controversy can pique people’s interest and if you have it, you got it!
5. Give Them Something To Get Engaged!
Will you teach your readers how to speak in English? Will you teach them to shed weight in 2 weeks? Will you persuade them to try things they have never thought of before? It’s time to unlock ancient mysteries and give your readers a reason to follow your posts, like them, share them and keep increasing your CTRs.
Remember, your focus should be providing your readers the content that is relevant, interesting and new. People don’t like to be tricked into reading something that turns out to be boring. The level of the headline should exactly match with the level of your content. A Wow content calls for a Wow headline! If you’re still not sure of your efforts, it is always wise to consult professional Web marketing experts to ensure maximum output. In consultation with Web marketing experts, you can experiment a lot more in terms of headlines and other media output. The trick is to practice better and create content that needs headlines, while incorporating the above given tips.